sajanmathew.com
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My Writings

I share my ideas and perspectives on my Medium blog and also run a bi-weekly newsletter ‘FreshlyBrewedIdeas’ where I share my curations of ideas and insights I have gather from various sources I follow such as Harvard Business Review, FastCompany, Strategy+Business and more.

Medium

 
NPS, the only number to grow is flawed, here's why_Part 2
This is part 2 of the article series NPS, the only number to grow is flawed, here's why. If you have not read part 1, you can find it here. In this part 2, we will focus on the two questions we...
https://isajanmathew.medium.com/nps-the-only-number-to-grow-is-flawed-heres-why-part-2-e50d004f026c?sk=ed45e96f2b02a4abcb9361e07ef464d3
NPS, the only number to grow is flawed, here's why_Part 2
Defining customers to inform strategy and design_Part 2
This is part 2 of the article defining customers to inform strategy and design. If you have not read part 1, you can find it here . Customer Segment and Persona are no doubt the most common approaches to defining and describing customers.
https://isajanmathew.medium.com/defining-customers-to-inform-strategy-and-design-part-2-e7f280ebf83c?sk=7ab30b14bd14bc5dece800965c9c0364
Defining customers to inform strategy and design_Part 2
NPS, the only number to grow is flawed, here's why_Part 1
As a customer, I am sure, we all have been asked this question a thousand times, How likely are you to recommend us to your family and friends? My reaction or score to this question has always been dependent on the context I was in when I was asked this.
https://isajanmathew.medium.com/nps-the-only-number-to-grow-is-flawed-heres-why-part-1-6623f4238b61?sk=4861f8903edbe8216d044797a9201d2b
NPS, the only number to grow is flawed, here's why_Part 1
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